Recorded at CDFAM Computational Design Symposium, NYC 2024
Presentation Abstract
In a rapidly evolving technological landscape, integrating artificial intelligence (AI) and emerging technologies into design processes is revolutionizing client experiences across various industries. This presentation explores how IDEO leverages its human-centered design approach to incorporate AI and other cutting-edge technologies into client-facing projects, enhancing innovation and driving impactful results. We’ll share stories about designing for inclusivity in XR, defining new kinds of AI-native products, bringing personality and emotion to the IoT, imagining the future of healthcare and more. We’ll also highlight our practice of building and sharing provocative, low-fidelity prototypes to explore our edges, build skills, and start conversations with the industry.
Speaker Bios
Jenna Fizel is inspired by translating abstract information into tangible experiences. Jenna helps clients explore design questions through building with emerging tools like AI, XR, and digital fabrication. They believe these tools can provide new perspectives during the design process. Jenna leads an 80+ person internal group focused on making technical skills more accessible to IDEO’s diverse community. Previously, they were a partner at an agency designing physical/digital spaces for clients. Jenna also co-founded a fashion tech startup and served as CTO of an intimate apparel firm. With an academic background in computational geometry from MIT, they see software as a mode of thinking that solves problems through exploration.
Ziyuan ‘Zoey’ Zhu is a creative technologist working at the intersection of design and emerging technology. At IDEO, a global design company committed to fostering social impact with human-centric design, she helps teams tangibly explore the future of product experience with emerging technologies, including generative AI, data visualization, and XR. She was invited to give speeches at SXSW, SF Design Week, MIT Museum, International Design Conference(IDC), Design Museum Week, NY Climate Week, etc. Ziyuan is also an affiliate researcher at MIT, leading research on integrating technology into climate education. Ziyuan holds a dual master’s degree in design study and computer science from MIT
CDFAM Computational Design Symposium series brings together leading experts in computational design from industry, academia and software development for two days of knowledge sharing and networking.
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